With a pioneering spirit, we've helped define style and lifestyle trends for decades, and the Wrangler Reborn Collection spotlights the resilience of our denim and the brand's commitment to crafting quality pieces that can be passed down from generation to generation.
Our Commitment
Wrangler Reborn links one generation to the next by giving older denim pieces that might otherwise end up in a landfill a second chance to be lived in and loved. Learn more about our commitment to people, product, and the planet we call home through our global sustainability program: WeCare Wrangler.
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Our most featured fits were originally built for durability and longevity for the cowboys of the American West, adopted globally in the 1960s, making the styles credible and valued today around the world. Wrangler has been tied to cultural movements everywhere and embraced by all walks of life, from rock stars to rodeo cowboys to roller queens, from bikers to factory workers to race car legends to the first coined teenagers.
75th Anniversary
A story that began 75 years ago with a deep respect for our natural world and a commitment to protect it. A story that, like our jeans, stands the test of time, and is passed on for generations to come.
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