Beyond Rodeo: Living the Wrangler Spirit

Charrería is more than Mexico’s national sport, it’s a lifestyle. Passed down through centuries of hacienda workers in Mexico, it’s defined by a wild spirit and close connection with family. Tomás Gacilazo, a four-time PRCA winner, knows this better than most. With his Wrangler jeans and rope in hand, he originally began his career competing with his family and has since passed the tradition down to his son. Having seen the world on horseback, Tomás knows a thing or two about what it takes to ride, and he’s let us in on some of his Wrangler favorites.


At the height of rodeo season, you want to make sure you look your best. Since 1947, Wrangler® has provided authentic Western wear from our original fit to new Western-inspired styles. If you’re on the road from rodeo to rodeo, grab a pair of jeans that stay comfortable from the truck seat to the saddle. If you are sitting in the stands and need an outfit that can beat the heat, check out some of our newest items. From the 13MWZ Cowboy Cut® jeans to the Wrangler Retro® collection, we’ll have you outfitted and ready to rodeo.

Wrangler® 20X®

Daylon Swearingen - PBR World Champion


Ultimate Riding Jean

Michelle Darling - World-Class Barrel Racer


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