Wrangler® x imogene + willie: American Denim, Shared Craft
Wrangler® x imogene + willie brings together our Western heritage and the Nashville-based brand’s dedication to American craftsmanship. Made entirely in the USA, this exclusive collection spans men’s and women’s jeans, shirts, jackets, graphic tees and accessories. It’s a meeting of two denim perspectives, united by an appreciation for exceptional materials, thoughtful design and clothing made to be worn for years.
From the Archive, Made for Today
Drawing on the Wrangler® archive, the collaboration revisits iconic denim silhouettes through imogene + willie’s independent approach to design. Collection highlights include jeans made with deadstock Cone Mills White Oak selvedge denim, alongside washed denim jackets and Western snap shirts. Rigid denim and worn-in washes offer different ways to make these styles your own. Discover more denim beyond the collaboration in our wider men’s jeans and women’s jeans collections.
Character in Every Detail
Vintage-inspired graphics, bandanas and caps bring another layer of personality to Wrangler® x imogene + willie. Pair a graphic tee with denim, layer on a jacket or finish your look with a printed bandana. Each piece reflects the collection’s shared appreciation for craft and individual style. For more ways to wear Western, explore our wider range of men’s Western shirts.