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Meet The 20X Collection
Discover the new 20X Collection: made for moments that call for confidence, from arena nights to weekends out. Expect Western style with elevated finishes, standout washes, and durable comfort that looks sharp from the first wear. Mix a full 20X look or add a few pieces to bring a polished edge to classic Western.
Jeans For the Cowboys
Start with denim that holds its own. 20X jeans come in cowboy cuts and modern fits, such as straight, relaxed, and bootcut, so it’s easy to find your go to silhouette. Choose a dark rinse for a clean, dressed up look or a lighter wash for a broken in feel. Looking beyond denim? Explore men’s pants and Western shirts to round out your rotation.
Style Them the Right Way
Finish the look with the staples that make 20X® feel authentic: a leather belt, cowboy boots, and a hat. Up top, keep it classic with a snap shirt or button-down, or layer a graphic tee under a denim jacket. When temperatures drop, reach for sherpa lined styles or rugged outerwear that pairs easily with your favorite jeans.