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Good Causes

Wrangler uses its brand strength to support causes that are important to our employees and consumers. Some of the organizations we support include Habitat for Humanity, American Heart Association and National Multiple Sclerosis Society.

To increase awareness and funding for breast cancer charities, Wrangler launched the ‘Tough Enough to Wear Pink’ campaign in 2004. In the first year alone, the initiative raised more than $1 million. A decade later, the total figure stands at $20 million, and the color pink has become a regular part of rodeo fashion for both men and women.

The Wrangler National Patriot program, founded in 2009, helps raise funds to support American military veterans and their families. Wrangler donates a portion of the proceeds of Wrangler National Patriot shirts to charities including Horses for Heroes, Camp Patriot, Intrepid Fallen Heroes Fund, Operation Homefront and Fisher House.