Rebuilding Houston | Wrangler

Rebuilding Houston

One Year After Hurricane Harvey

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According to the National Oceanic and Atmospheric Administration, Hurricane Harvey was the second-most costly hurricane in U.S. history (behind Hurricane Katrina in 2005). The storm dumped more than 40 inches of rain on eastern Texas and inundated hundreds of thousands of homes with water. The flooding displaced more than 30,000 people and prompted approximately 17,000 rescues.

One year after Hurricane Harvey made landfall in the United States, many residents of southeast Texas are still struggling to recover. You might not see it on TV or read about it in the news today, but a short drive through Houston makes it clear storm damage remains a serious issue in many neighborhoods.

How Wrangler is Helping Rebuild

Wrangler works with Good360 and Cotton Incorporated's Blue Jeans Go Green program to provide recycled denim insulation to the volunteer organization, All Hands and Hearts – Smart Response. In Texas, we're helping to rebuild 100 homes, schools and community buildings that were affected by Hurricane Harvey.

Wrangler Rebuilding Houston - man installing insulation
Wrangler Rebuilding Houston - man installing insulation

Wrangler Rebuilding Houston after Harvey

Wrangler Rebuilding Houston after Harvey

Lifecycle of Disaster

In the wake of a disaster, critical needs such as food, shelter and jobs can be hard to come by for many months, if not years. The public's interest, however, often does not last that long. After the initial shock subsides, the news crews leave and the next disaster occurs, recovery efforts get very little attention from outside the community.

Wrangler works with Good360 to ensure that the right goods are delivered to the right people at all stages of disaster recovery. In addition to working with corporations, nonprofits, and disaster response organizations to help impact communities, Good360 plays a key role educating around disaster giving.

Wrangler Rebuilding Houston - team photo

Did You Know?

About 80 percent of disaster relief donations occur within the first two weeks after the initial event. A lack of sustained giving impedes communities’ long-term recovery. Interestingly, more than 60 percent of goods donated during times of disaster end up in landfills or going to waste. Without coordinated communication, well-intentioned (but uninformed) giving can create chaos, inefficiencies, and waste. Learn more about Good360’s work