A response to climate change and the global focus on water and engery conservation, Indigood is Wrangler's promise to discover and implement into our supply chain the most sustainable ways for dyeing denim. We weave together long-standing practices with new, cutting-edge innovations to make sure our products are made with less water and energy.
The latest Indigood™ innovation is foam-dyed denim. Recognizing its potential to revolutionize the industry, Wrangler provided Texas Tech University with early-stage funding and technical guidance for the innovation. Additionally, Wrangler used our place as a global leader in jeanswear to commercialize the technology and this summer, we’ll be the first brand to sell foam-dyed denim.
Foam dyeing fundamentally changes the way indigo is applied to yarn during denim manufacturing. The process uses foam to transfer dye onto yarns, entirely replacing the traditional water vats and chemical baths of conventional indigo dyeing. The foam dye process is the most sustainable way to dye denim.
*small amounts of water are used to clean the machines and mix solutions.
During summer 2019, Wrangler launched the first-ever foam-dyed denim as a part of our ICONS F/W ’19 collection. This small collection is only the beginning. We’re working with denim mills in Asia and North America to bring this technology to a larger scale.
Foam-dyed denim won’t just impact Wrangler’s supply chain, it will change our entire industry. We’re excited to be the first brand to sell foam-dyed denim, but we’ve even more excited that we won’t be the last.