As the leader in Western lifestyle apparel since 1947, we are partnering with others in our space to help find a cure and honor breast cancer survivors along with the brave women and men who continue to battle the disease.
Beyond raising awareness, Tough Enough to Wear Pink has benefitted local hospitals and organizations, funding research and equipment for the treatment and cure of breast cancer. In fact, since its inception in 2004, more than $24 million dollars have been raised through rodeos and western events across the country and the support of sponsors, like Wrangler.
"Breast cancer touches everyone," said Phil McAdams, president, Wrangler® Specialty Apparel, at the launch of the initiative. "Tough Enough To Wear Pink™ is our way of recognizing the courageous women and men who face the disease and the family and friends who face it with them."