Cotton is the number one material input for Wrangler products. Our cotton strategy focuses on advancing regenerative agriculture practices globally while sourcing more sustainable cotton for every product. By 2025, all cotton in our products will be sustainable. We currently define sustainable cotton as any one of the following: cotton grown in the U.S. or Australia, recycled cotton from validated post-consumer or post-industrial sources, or cotton certified under a sustainable cotton framework, including Organic, BASF’s e3 program, and REEL Cotton.

We’re tackling the fashion industry’s waste problem head on by investing in new ways to use recycled cotton, polyester and other fibers in our clothes. We are keeping these materials from ending up in landfills while retaining the iconic look and feel of our denim.

Hemp is being turned to across the industry as a natural alternative to cotton because it can require less water and pesticides. Our hemp fabric has a softness comparable to cotton while potentially being easier on the land and the environment as a whole.

While Wrangler jeans are timeless, we don’t want them around forever. We are pioneering the development of denim clothes that are biodegradable or compostable to ensure the natural materials can break down and safely return to the Earth.