The land is at the heart of everything we make
Our iconic denim starts as cotton. We’re on a mission to protect the land from which it grows. From protecting the soil to saving water to reducing waste and energy use, we are constantly challenging ourselves and the farmers we work with to leave less of an impact on the planet.
Regenerative Agriculture
Cotton is not easy on the Earth. But if we take the right steps now to lessen that impact, our family farmers will still be working the same lands decades down the road. And that’s what we’re doing. We’re also sponsoring research into innovative new practices and education programs for our cotton farmers that will preserve the land for the next generation.
Renewable Energy
The soil we sow. The air we breathe. The water we drink. It’s all made cleaner by renewable energy. So, we’re cleaning up the energy it takes to produce our denim across the entire supply chain. For our owned facilities, we’re investing in solar, wind and geothermal projects with the goal of 100% renewable energy by 2025. For those facilities we don’t own, we’re partnering with our suppliers to offer education and support in their efforts to be more energy efficient.
Water Savings
The manufacturing of denim has typically required a lot of water. It’s a problem and one we’ve been working to correct. In 2019, we introduced Indigood as a foam dyeing process that used 90% less water than conventual fabric dyeing. In 2021, we expanded the Indigood program to include additional water savings technologies, allowing suppliers to select the water savings technologies that work best for their production. Since implementation of our water savings initiatives in 2008, we have saved a cumulative 7 billion liters of water.
Waste
We have a responsibility to the planet and the people who live here to constantly find ways to limit the amount of waste we create through reduction, recycling and reuse. Our parent company, Kontoor Brands, currently operates six zero waste distribution centers throughout North America. We have also made strides toward making our clothing with recycled cotton fibers and designing products to be recycled – revolutionizing how the jeans we love are made.
Denim that feels good
Shop our ever-growing lines of sustainably made denim.
