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History



18971897 - 20-year old C.C. Hudson leaves Spring Hill Farm in Williamson County, Tennessee, seeking fortune in the emerging textile town of Greensboro, North Carolina. He finds work in an overall factory, sewing on buttons for 25 cents a day.
19041904 - Hudson’s workplace closes. He and a few others buy several of the sewing machines. C.C. Hudson and his brother, Homer, form the Hudson Overall Company, operating from a loft above Coe Brothers Grocery on South Elm Street in Greensboro.
19191919 - Sales of Hudson overalls are booming. The company moves to larger headquarters and changes its name to Blue Bell Overall Company.
19261926 - Big Ben Manufacturing of Kentucky purchases Blue Bell for $585,000. The name of the merged companies remains Blue Bell; headquarters remain in Greensboro.
19361936 - Blue Bell introduces Super Big Ben Overalls, featuring 100% Sanforized fabric that reduces shrinkage to less than 1%, setting a new standard for the industry.
19431943 - Blue Bell acquires Casey Jones Company, a manufacturer of work-clothing, and, with it, the rights to Casey Jones’ rarely used brand name – Wrangler.
19471947 - Wrangler authentic western jeans, designed by celebrity tailor Rodeo Ben, are introduced to the American consumer. Professional rodeo cowboys Jim Shoulders, Bill Linderman and Freckles Brown wear-test the 13MWZ and endorse the Wrangler name for durability, quality and authenticity.
19481948 - Jim Shoulders, World Champion Cowboy, signs on as an official endorsee of Wrangler. He goes on to win a total of 16 world championships, including five All-Around, seven Bull Riding and four Bareback Riding World Titles.
19621962 - Blue Bell opens a plant in Belgium and the Wrangler brand is successfully launched in Europe.
19631963 - Newsweek magazine coins the word "teenager" and features a Wrangler–clad girl on the cover.
19741974 - The Pro Rodeo Cowboys Association officially endorses Wrangler jeans.
19821982 - Wrangler brand becomes the primary sponsor of professional driver Dale Earnhardt and the legendary blue-and-yellow "Wrangler Jean Machine." Wrangler becomes the first apparel company to have significant involvement in NASCAR as Dale wins the first three of his seven NASCAR championships this year.
19861986 - Blue Bell mergers with VF Corporation of Pennsylvania, making VF one of the two largest jeans makers in the world, with 25% of the $6 billion market.
19921992 - Wrangler supplies clothing for the cast of "Pure Country" starring George Strait in Wrangler jeans as Dusty Chandler, a super star in the country music world.
19941994 - Wrangler moves into its new world headquarters on North Elm Street in downtown Greensboro.
19961996 - One out of every five pairs of jeans sold in America features a Wrangler label.
19971997 - The 13MWZ, the official jean of the Pro Rodeo Cowboys Association, celebrates its 50th birthday. The Wrangler spirit celebrates its 100th year in business.
20032003 - VF Jeanswear adds two new brands to the Wrangler family: RIGGS WORKWEAR® by Wrangler®, a line of premium work clothes, and Wrangler® ProGearTM, hunting apparel for the serious sportsman.
20042004 - Wrangler® Jeans Company becomes the official jean of Dale Earnhardt, Jr. and the No. 8 race team. It’s a new generation of Wrangler.
20052005 - Aura from the Women at Wrangler® debuts, offering 120+ fits and revolutionizing the way women shop for jeans. Consumers are also treated to a new premium brand with the launch of Genuine Wrangler®.
20072007 - Wrangler endorsee James A. "Jim" Shoulders, known as the Babe Ruth of Rodeo, passes away. His passing ends a 58-year partnership with the brand, the longest sports licensing endorsement in the history of professional sports.
20082008 - Wrangler partners with AQHA (American Quarter Horse Association) to develop The Ultimate Riding Jean™.
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