Dalton Kasel at the rodeo, in a dimly lit arena

What the champions wear

Featuring top-ranked PBR cowboy in the world, Dalton Kasel.

Dalton Kasel in the arena, looking at his gloves

Hailing from Muleshoe, TX, Dalton Kasel has chalked up some of the biggest rides in Professional Bull Riders history—rightfully earning him the nickname “Mr. 90-Point.” The young bull rider was signed to Team Wrangler® in 2019, the same year he made his PBR debut, recorded two 90-point rides, and won a regular-season event before qualifying for his first PBR World Finals, where he was named Rookie of the Year. In October 2021, Kasel recorded the fourth-best ride in PBR history, teaming up with the legendary Woopaa for a sensational 96.75 points. Kasel has continued to be a World Champion contender, who is now the number one PBR bull rider in the world. He’s helped lead his PBR Team to consecutive regular-season championships in 2022 and 2023 as well as the PBR Teams Championship in 2024. In and out the arena, Kasel’s consistent, tough, and one of the most talented bull riders in the world. That’s what makes him the perfect Wrangler cowboy.

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Athlete Picks

Stetson's Picks

Stetson's Picks

Stetson Wright is one of the most decorated rodeo athletes today, with seven World Titles already at the age of 23. He enters the 2023 Wrangler NFR as the all-around leader, as well as the #1 saddle bronc rider and the #1 bull rider.

Hailey's Pick

Hailey's Picks

New to Team Wrangler, Hailey Kinsel is a 4x Barrel Racing World Champion from Cotulla, TX. One of the most decorated barrel racers of all time, she has won the biggest rodeos all over the world and is a crowd favorite with her legendary horse, Sister.

At the height of rodeo season, you want to make sure you look your best. Since 1947, Wrangler® has provided authentic Western wear from our original fit to new Western-inspired styles. If you’re on the road from rodeo to rodeo, grab a pair of jeans that stay comfortable from the truck seat to the saddle. If you are sitting in the stands and need an outfit that can beat the heat, check out some of our newest items. From the 13MWZ Cowboy Cut® jeans to the Wrangler Retro® collection, we’ll have you outfitted and ready to rodeo.

WORN TO WIN

Wrangler® 20X®

Daylon Swearingen - PBR World Champion

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Ultimate Riding Jean

Hailey Kinsel - 4X World Champion Barrel Racer

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