NASCAR's Most Popular Driver is comfortable in Wrangler...

Dale Earnhardt Jr. is a third-generation driver in a family forever connected to the sport of stock-car racing, and while his innate ability behind the wheel comes from Earnhardt DNA, his competitive driving style and keen business sense are all his own. His flair for originality and common-sense charisma have helped propel him to become one of the most popular figures in sports. Race fans have selected him 10 consecutive times as the winner of NASCAR's Most Popular Driver award, and he joins Bill Elliott as the only other driver to win it straight for a decade.



Wrangler has been a great supporter of my family, my teams and the sport. I couldn’t be happier that we’ll continue to build on the things we’ve already accomplished.

Dale Earnhardt Jr.