Good Causes: Over $20 Million Raised for Breast Cancer Charities
Wrangler uses its brand strength to support causes that are important to our employees and consumers. Some of the organizations we support include Habitat for Humanity, American Heart Association and National Multiple Sclerosis Society.
To increase awareness and funding for breast cancer charities, Wrangler launched the ‘Tough Enough to Wear Pink’ campaign in 2004. In the first year alone, the initiative raised more than $1 million. A decade later, the total figure stands at $20 million, and the color pink has become a regular part of rodeo fashion for both men and women.