Better Cotton: Increasing our Use of Sustainable Cotton with the Better Cotton Initiative
At Wrangler, we use a lot of cotton. Traditional cotton production requires extensive use of water, fertilizers and pesticides – practices that are costly to farmers and can have significant environmental impacts. To address these impacts, Wrangler has partnered with the Better Cotton Initiative (BCI), an organization dedicated to making global cotton production better for the people who produce it, for the environment in which it grows, and for the sector’s future. As a leading Fast Track member of BCI since 2013 along with industry peers such as Ikea, Marks and Spencer and Tesco, VF has invested more than $500,000 through 2015 to build the supply of BCI cotton.