Fit For A Ride From The Wild West To Wild Waves
And so, the story goes: set on a long, dreamy stretch of the Gold Coast in the early ‘70s, Gordon Merchant’s obsession with building a boardie that could stand the test of time led him to deconstruct his favorite pair of jeans, while his wife, Rena, crocheted bikinis alongside him at their dining room table.
Just as a denim designer considers how a pair of jeans will perform on horseback, we, as a surf brand, craft pieces meant for riding waves. For both of us, it’s about the ride...the wild and free...and the clothing that enables us to do it all.
The Billabong x Wrangler collection invites you on a journey where two celebrated brands meet at the intersection of well-worn workwear, forever denim pieces, country surf, and timeless bikinis.