Wrangler unveils a new premium collection in collaboration with the celebrated artist Peter Max, master of the psychedelic print - marking both our 70th anniversary and the ‘Summer of Love’s 50th. The first collaboration with Max in the early 1970s and this new release for both men and women - has the same boldly colorful, upbeat period feel.
“I loved doing my original Wrangler line as it was the great American cowboy jean brand. Wrangler’s PR people contacted the Studio since they were coming up on a big anniversary and wanted us to create a time capsule. We suggested that Wrangler celebrate their anniversary and the Summer of Love by introducing a new line based on the designs and images I created more than 50 years ago. My sixties style, always in demand, has been somewhat modified, but it’s basically the same and I’m delighted that Wrangler wanted to recapture it for this project.”
- Peter Max
“I never even thought about the money. My images and the way I printed them on posters and serigraphs also printed beautifully on fabric— on silk scarves and ties, denim jeans, ties, ladies’ stockings. To me, fabric was just another canvas and the person wearing it became my gallery.”
- Peter Max
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