Grown, cut and sewn in the USA, the Wrangler Rooted Collection™ represents a triumph in sustainability. Featuring custom shanks, rivets, patches and pocket prints, the details of each premium jean are a nod to the tireless work ethic and responsible land stewardship of America’s cotton farmers. Each of the five designs includes features that tie these jeans back to healthy soils in each state.
From start to finish, Wrangler's approach to this collection reflects the attitude of local farmers toward the earth: Responsible. Respectful. Rooted.
GEORGIA • NORTH CAROLINA • TENNESSEE
Big Spring, TX
In the heart of the Lone Star State, fifth-generation farmers Vance and Mandie Smith have been stewarding their family’s land for the past 13 years. For Vance, the heritage of their Big Spring, Texas farm is a point of pride: “I’ve got ground that I still farm that my great-great-grandfather broke out in the 1880’s.” To ensure their cotton is grown sustainably, the Smiths use sub-surface drip irrigation, reduced tillage, cover crops, and crop rotation. Healthy soils management is an absolute necessity for their farm, Vance says. “We’re trying to grow the best fiber that we possibly can. I hope that’s passed down the line, and we know that Wrangler will have a good product.”
Farming is a family affair in the Cotton State. For seven generations, the Newby family has been growing cotton on their land in Athens, Alabama. “Cotton has always been a part of our family farm, and it probably always will be” says Elizabeth Newby Crow, one of four children who manage the farm with their father Jimmy. In accordance with healthy soil practices, typical cotton production on their land is no-till, uses cover crops, and often relies on probes to conserve water.
Lassiter Family Farms began in 1944 when Donny Lassiter’s grandfather returned from World War II. Today, the Lassiters grow cotton, peanuts, corn, soybeans, wheat and pumpkins on several thousand acres in eastern North Carolina. The Lassiters use GPS and soil samples to create a prescription for every field, ensuring the land has just enough fertilizer to thrive. They use cover crops in the fall and winter, and plant their crops with no till. “Farming is part experience, art, science, and faith,” Donny says. When he’s not working the land, Donny often travels the world to learn how different agriculture systems can improve his own practices.
Georgia may be known for its peaches, but the state is also home to some of the south's finest cotton producers. Founded in 1980 by Marty McLendon, McLendon Acres uses complex crop rotation, variable rate application, water management and cover crops to produce healthy cotton plants. For the past 12 years, Marty’s son Adam has directly managed all 8,800 acres of the farm. “Our whole farming outlook has sustainability at its core,” Adam says. “I’d like everyone to know how much we as farmers love the land and love our jobs.”
The Pugh family has been committed to the soil of west Tennessee since the late 1860s. As the fifth generation farmer to work the land, Eugene Pugh uses sustainable growing methods to cultivate healthy cotton, corn, and soybean crops. “Farming is a lifestyle, it’s not a job,” Eugene says. “I love what I do and wouldn’t want to do anything else.” Working closely with his local NRCS office, Eugene uses cover crops and conservation tillage to build soil health and control erosion. “It’s allowing us to decrease our inputs while maintaining, and even improving, yield. And at the same time, our soil is improving with each passing season. That feels really good.”