ICONS | Wrangler

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Wrangler ICONS

Wrangler ICONS® Live Forever

Introducing the Wrangler ICONS Collection. Standing out, making their own rules. Staying power that lasts for years. That’s the mark of an icon. Introducing the Wrangler ICONS Collection. Six legendary pieces straight out of our archive, reissued for today’s world in wear and faded washes that breathe new life into their stories. Time-tested by rodeo riders, spirited youth and rock stars alike, these looks combine the authenticity of our 70-year journey with the attitude of another era. It’s timeless style you can wear endlessly, then pass on to the next generation.

Wrangler ICONS live forever.

Mens Jeans Detail
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Wrangler® ICONS Jeans

JEANS

Game-changing broken twill denim, original tobacco stitching, and the 7 Wrangler icons: flat rivets, watch pocket, a rope logo button, seven belt loops, downward facing seams above back pockets, “W” stitching, and back pocket leather patch.

JEANS

Game-changing broken twill denim, original tobacco stitching, and the 7 Wrangler icons: flat rivets, watch pocket, a rope logo button, seven belt loops, downward facing seams above back pockets, “W” stitching, and back pocket leather patch.

Men's

11MWZ

5 WASHES AVAILABLE

Men's

11MWZ

5 WASHES AVAILABLE

Like its predecessor, this jean sits above the waist, and is updated with a slimmer kick that’s more streamlined over boots. The look is just as versatile today as it was for the mid-century rodeo stars who originally wore it.

Women's

11WWZ

4 WASHES AVAILABLE

Women's

11WWZ

4 WASHES AVAILABLE

Vintage high-rise with a slimmer fit than the predecessor, this jean contours and accentuates your waist and hips. More fabric in the back flatters curves from every angle.

Wrangler® ICONS Jeans

SHIRTS

None can match the original. This best selling iconic western shirt is an instant classic. It has been reissued for the modern urban cowboy.

SHIRTS

None can match the original. This best selling iconic western shirt is an instant classic. It has been reissued for the modern urban cowboy.

Men's

27MW

3 WASHES AVAILABLE

Men's

27MW

3 WASHES AVAILABLE

A regular fit for anyone and everyone who appreciate the timeless denim look.

Women's

27WW

3 WASHES AVAILABLE

Women's

27WW

3 WASHES AVAILABLE

Western yokes, cuffs, and pearl snaps are highlights of this 100% cotton vintage-inspired shirt that’s as effortless as it is timeless.

Wrangler® ICONS Jeans

JACKETS

A timeless jean jacket style that features iconic details and is inspired by the rich heritage of Wrangler. This jacket sits at the cutting edge of the new youth culture.

JACKETS

A timeless jean jacket style that features iconic details and is inspired by the rich heritage of Wrangler. This jacket sits at the cutting edge of the new youth culture.

Men's

124MJ

3 WASHES AVAILABLE

men's

124MJ

3 WASHES AVAILABLE

The attitude of another era, re-issued. While the sleeves of this regular fit style have been slimmed and the body slightly lengthened, its soul is true to its mid-sixties release.

Women's

124WJ

3 WASHES AVAILABLE

women's

124WJ

3 WASHES AVAILABLE

Extremely wearable, this jacket offers a slightly slimmer fit than the original for a more current, closer-to the-body silhouette.

#ICONSLIVEFOREVER

The ultimate jam session. New Year's weekend at the historic El Rey Court hotel in Santa Fe, New Mexico. While a rare blizzard swept through the desert, canceling flights and nearly causing the city to shut down, the music played on. Shakey Graves, Nathanial Rateliff, Rayland Baxter, Caroline Rose and the Texas Gentlemen, along with Wrangler and famed music photographer Danny Clinch, set out to make music, myths and memories. Take a peek inside this once-in-a-lifetime music event.

The El Rey Logo | Wrangler