Standing out, making their own rules. Staying power that lasts for years. That’s the mark of an icon. Introducing the Wrangler ICONS™ Collection. Six legendary pieces straight out of our archive, reissued for today’s world in wear and faded washes that breathe new life into their stories. Time-tested by rodeo riders, spirited youth and rock stars alike, these looks combine the authenticity of our 70-year journey with the attitude of another era. It’s timeless style you can wear endlessly, then pass on to the next generation.
Wrangler ICONS™ live forever.
Like its predecessor, this jean sits above the waist, and is updated with a slimmer kick that’s more streamlined over boots. The look is just as versatile today as it was for the mid-century rodeo stars who originally wore it.
THE LOOK IS VINTAGE. THE ATTITUDE IS TIMELESS. WRANGLER ICONS LIVE FOREVER.
The ultimate jam session. New Year's weekend at the historic El Rey Court hotel in Santa Fe, New Mexico. While a rare blizzard swept through the desert, canceling flights and nearly causing the city to shut down, the music played on. Shakey Graves, Nathanial Rateliff, Rayland Baxter,
Caroline Rose and the Texas Gentlemen, along with Wrangler and famed music photographer Danny Clinch, set out to make music, myths and
memories. Take a peek inside this once-in-a-lifetime music event.