Rodeo Watch Pocket
Fashioned by the famous tailor 'Rodeo Ben' Lichtenstein, this pocket securely stores small items.
Our folded ridge seams create a downward lip that combines classic denim character and built-in utility.
Seven Belt Loops
Wrangler's seven belt looped jean first debuted in 1947 and ensures belts stay securely in place.
We use a specialty machine to craft extra-durable seams that sit flat against your leg for lasting comfort.
Our rope logo signature is the ultimate icon of jeanswear. A symbol of action and the outdoors.
"W" Stitch and Patch
Our "W" stitch and patch stand for "Western Wear" and signal true, top-quality denim.
Secure construction and refined style. Our flat rivets deliver both without damaging other surfaces.