Fighting For A Cure
As the leader in Western lifestyle apparel since 1947, the Wrangler® brand is using our strength and association with the rugged cowboy lifestyle to honor breast cancer survivors and the brave women and men who continue to battle the disease.
"Breast cancer touches everyone," said Phil McAdams, president, Wrangler® Specialty Apparel, at the launch of the initiative in 2005. "Tough Enough To Wear Pink™ is our way of recognizing the courageous women and men who face the disease and the family and friends who face it with them."
One million dollars was raised within one year of the Tough Enough To Wear Pink launch. $12 million has been raised as of 2013. Join us again this year as we proudly continue to support the Tough Enough To Wear Pink™ initiative.